Tashi Duncan Ain’t Shit and the Anniessance up close

The show your work on how a junket interview goes viral

(Simone Comi/ipa-agency.net/Ron Adar/Shutterstock)

Dear Squawkers,

First some housekeeping – there will not be a weekly mailbag newsletter this Friday because we are conserving energy for the Met Gala. However, we will be doing a Met Gala live chat! On Monday 6 May starting at 630pm ET, the live chat will be open for paid subscribers during Met Gala arrivals – please join us for all the fashion porn. Or, more specifically, please come to talk about all the fashion porn!

As for today, we always promise here at The Squawk that it’s the inside baseball of our work and two major junkets happened recently so it’s a good opportunity to do a Show Your Work on how it all went down.

First… Challengers, Zendaya, and a moment that went viral from ETALK anchor Tyrone Edwards’s interview with her, Mike Faist, and Josh O’Connor. “Tashi Duncan ain’t shit” – if you missed it, here it is:

mr1loveto

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And then Zendaya declaring that:

mr1loveto

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“…my favourite interview all day” – and she meant it, because she reposted that on her IG stories; it was already viral before she did that, but as soon as she posted it, well, it’s now been viewed 7.5 million times. And even though it looks effortless, because Tyrone is so smooth with his flow, there’s a lot of work and skill that goes into making a statement like that to kick off an interview. It’s an art, it requires both instinct and preparation, and Tyrone has given me his permission to share some of that with you here.