My favorite thing about this is how ON IT Twitter has been in interpreting his PR strategy as moving way too fast, way too aggressively. I don't think I've seen a single take that takes his spin at face value. Which I LOVE.
His approach is such a weird unforced error...it's giving "my 'I'm completely innocent and have done nothing shady w…
My favorite thing about this is how ON IT Twitter has been in interpreting his PR strategy as moving way too fast, way too aggressively. I don't think I've seen a single take that takes his spin at face value. Which I LOVE.
His approach is such a weird unforced error...it's giving "my 'I'm completely innocent and have done nothing shady whatsoever' tshirt is raising a lot of questions already answered by my tshirt." Which, now I'm wondering why. Is he / his team misjudging, or behind the times, as to what will fly as savvy divorce PR? Is he just blindly misogynist and not even thinking about it? Or is there something here that actually is forcing a statement, and he's panicking / throwing everything at the wall?
I agree--I love that so many people immediately side-eyed this, to the point that outlets like Vogue and Rolling Stone are running stories about the backlash to his PR strategy. I don't know if I've ever seen anything like this before, but it's really refreshing.
Yes! It does feel really good. And now I'm trying to think, *have* there been other cases where people call bullshit so swiftly on a celeb husband's divorce narrative like this? I can't think of one immediately...
Perhaps after we've seen these narratives play out in the media before, it's much easier to spot what Jonas and his PR team are trying to do? Or perhaps they were just being too obvious about it to ignore. It is all very interesting.
I do wonder if the main issue with his PR strategy is (sadly) the speed/aggression of it. I’d love us all to be at the place where we’re over the misogyny bullshit. But, if they had slowed down- started with the joint statement/“amicable”, done the #girldad paparazzi photos for a few weeks and then started to slowly drop some bad mom/partying too much sources, would he be getting called out on his bullshit?
Hahaha YUP. And when you are 1/2 of a power couple and your divorce news is <24 hours old ... how did he somehow manage to Streisand it *on top of that* 😆
My favorite thing about this is how ON IT Twitter has been in interpreting his PR strategy as moving way too fast, way too aggressively. I don't think I've seen a single take that takes his spin at face value. Which I LOVE.
His approach is such a weird unforced error...it's giving "my 'I'm completely innocent and have done nothing shady whatsoever' tshirt is raising a lot of questions already answered by my tshirt." Which, now I'm wondering why. Is he / his team misjudging, or behind the times, as to what will fly as savvy divorce PR? Is he just blindly misogynist and not even thinking about it? Or is there something here that actually is forcing a statement, and he's panicking / throwing everything at the wall?
I agree--I love that so many people immediately side-eyed this, to the point that outlets like Vogue and Rolling Stone are running stories about the backlash to his PR strategy. I don't know if I've ever seen anything like this before, but it's really refreshing.
Yes! It does feel really good. And now I'm trying to think, *have* there been other cases where people call bullshit so swiftly on a celeb husband's divorce narrative like this? I can't think of one immediately...
Perhaps after we've seen these narratives play out in the media before, it's much easier to spot what Jonas and his PR team are trying to do? Or perhaps they were just being too obvious about it to ignore. It is all very interesting.
@Kirthana - sorry to hijack your comment but just wanted to say I finished Advika last night and loved it. Also was a huge fan of Dava last year!
Thank you so much! I really appreciate it, and I'm so glad you liked it.
I do wonder if the main issue with his PR strategy is (sadly) the speed/aggression of it. I’d love us all to be at the place where we’re over the misogyny bullshit. But, if they had slowed down- started with the joint statement/“amicable”, done the #girldad paparazzi photos for a few weeks and then started to slowly drop some bad mom/partying too much sources, would he be getting called out on his bullshit?
Great point. See, for example, Brad's PR team. The sad stories about his "struggles" with Miraval and the cute ones re: him and his gf make me vom.
Great q. Probably way less so, sadly.
Hahaha YUP. And when you are 1/2 of a power couple and your divorce news is <24 hours old ... how did he somehow manage to Streisand it *on top of that* 😆