In the age of social media I don't think celebrity brand owners can be silent investors anymore. You have to believe in the product or it just seems like a cash grab. The Victoria Beckham Breitling watch is a great example. She's never seen wearing that watch, yet her name is on it. It's not good enough for VB so why would anyone else wa…
In the age of social media I don't think celebrity brand owners can be silent investors anymore. You have to believe in the product or it just seems like a cash grab. The Victoria Beckham Breitling watch is a great example. She's never seen wearing that watch, yet her name is on it. It's not good enough for VB so why would anyone else want it? The celebrity has to be a walking and talking billboard for their product. Or at the very least, be seen wearing it. For hair products and makeup - no one knows you're wearing your brand unless you talk about it.
In the age of social media I don't think celebrity brand owners can be silent investors anymore. You have to believe in the product or it just seems like a cash grab. The Victoria Beckham Breitling watch is a great example. She's never seen wearing that watch, yet her name is on it. It's not good enough for VB so why would anyone else want it? The celebrity has to be a walking and talking billboard for their product. Or at the very least, be seen wearing it. For hair products and makeup - no one knows you're wearing your brand unless you talk about it.