I think the problem with Beyoncé’s businesses continues to be that you have to hustle for a celeb brand to be successful. Selena and Rihanna are out here SELLING. Beyoncé wants to maintain an air of mystery and remove - that is not compatible with today’s market.
I think eventually she’ll have to decide if she wants to give it up and cons…
I think the problem with Beyoncé’s businesses continues to be that you have to hustle for a celeb brand to be successful. Selena and Rihanna are out here SELLING. Beyoncé wants to maintain an air of mystery and remove - that is not compatible with today’s market.
I think eventually she’ll have to decide if she wants to give it up and consistently put herself out there to make these brands work, or become a silent investor who builds & owns brands that don’t need her face on the marketing. But watching these various ventures launch and fade over the years just makes me cringe; it’s so at odds with her artistic image of exacting excellence.
The celebrity hustle means you have to keep selling yourself. As a business owner, the service I provide includes a degree of that although it’s barely comparable. I hate putting my face on ads, even though it’s important in my industry. It can feel self-aggrandizing and requires more “image awareness” than I care to spend. I do what I can to minimize it for sure. I can’t imagine how draining and warping it is to do it over and over again for different ventures that aren’t necessarily your passion. I don’t begrudge Beyoncé for trying and largely succeeding. It’s just a life I would never want.
In the age of social media I don't think celebrity brand owners can be silent investors anymore. You have to believe in the product or it just seems like a cash grab. The Victoria Beckham Breitling watch is a great example. She's never seen wearing that watch, yet her name is on it. It's not good enough for VB so why would anyone else want it? The celebrity has to be a walking and talking billboard for their product. Or at the very least, be seen wearing it. For hair products and makeup - no one knows you're wearing your brand unless you talk about it.
I don't really pay attention to celebrity ventures unless they make big news for billion dollar sales/acquisitions etc., like Clooney's brand did. Or unless Lainey covers how well/badly they are doing. How/where did you learn that Beyonce's various ventures launched and faded over the years? (I only know that House of Dereon folded but that was so long ago)
LOL, my friends and I are big fans so between them and Lainey I feel like I hear about her a lot? But I’m thinking about Dereon, that vegan meal kit, the lemon water, the perfume last summer….
I remember the vegan meal kit but have no idea about the lemon water or the perfume. But how do you know they faded? Is it because you never hear about them anymore or because you read it somewhere?
I think the problem with Beyoncé’s businesses continues to be that you have to hustle for a celeb brand to be successful. Selena and Rihanna are out here SELLING. Beyoncé wants to maintain an air of mystery and remove - that is not compatible with today’s market.
I think eventually she’ll have to decide if she wants to give it up and consistently put herself out there to make these brands work, or become a silent investor who builds & owns brands that don’t need her face on the marketing. But watching these various ventures launch and fade over the years just makes me cringe; it’s so at odds with her artistic image of exacting excellence.
The celebrity hustle means you have to keep selling yourself. As a business owner, the service I provide includes a degree of that although it’s barely comparable. I hate putting my face on ads, even though it’s important in my industry. It can feel self-aggrandizing and requires more “image awareness” than I care to spend. I do what I can to minimize it for sure. I can’t imagine how draining and warping it is to do it over and over again for different ventures that aren’t necessarily your passion. I don’t begrudge Beyoncé for trying and largely succeeding. It’s just a life I would never want.
In the age of social media I don't think celebrity brand owners can be silent investors anymore. You have to believe in the product or it just seems like a cash grab. The Victoria Beckham Breitling watch is a great example. She's never seen wearing that watch, yet her name is on it. It's not good enough for VB so why would anyone else want it? The celebrity has to be a walking and talking billboard for their product. Or at the very least, be seen wearing it. For hair products and makeup - no one knows you're wearing your brand unless you talk about it.
I don't really pay attention to celebrity ventures unless they make big news for billion dollar sales/acquisitions etc., like Clooney's brand did. Or unless Lainey covers how well/badly they are doing. How/where did you learn that Beyonce's various ventures launched and faded over the years? (I only know that House of Dereon folded but that was so long ago)
LOL, my friends and I are big fans so between them and Lainey I feel like I hear about her a lot? But I’m thinking about Dereon, that vegan meal kit, the lemon water, the perfume last summer….
I remember the vegan meal kit but have no idea about the lemon water or the perfume. But how do you know they faded? Is it because you never hear about them anymore or because you read it somewhere?